Learn Exactly How Ogora News is Working with Content Distributors And Journalists Across Africa
Why we should take cognizance of the critical role of content distributors
Every business of any form often has to deal with the fact that customers always want more than what you’re offering. It sometimes gets you nervous about succumbing to their tastes and preferences.
However, it’s never easy, so to speak, as you often have to go your way out to achieve it.
The fact that you’re in business means you have, if not always, to give your clients new updates about your product or service.
And this means that you must have a strategy on how you’re going to distribute your content to your esteemed clients.
You might opt to outsource the services or create a competent team of staff to do precisely that. Either of the routes you chose to go with, you’ll have to involve some content distributors at some point, if not throughout the entire process.
The point is, entrepreneurs will often find themselves in situations where they’ll have to get their content out using specific content distribution channels to get clear and concrete feedback from their audience.
Why you’ll need content distributors to push your content to your audience
The ideas behind creating the digital PR agency — Ogora news — came about when there was the need to help SMEs get their press releases to their chosen media houses.
However, much they try; it always comes back to budgets or getting an experienced PR agency to do the work, let alone their content getting featured anyway.
The agonizing back and forth that small businesses go through muted the ‘next big thing’ about Ogora news that would match their budgets.
Now, press releases are one channel of content distribution that seems not to be fading away despite the advent of other digital content distribution channels.
This form of content distribution takes a different trajectory: Ogora news is making it possibly fascinating.
Here’s the thing, this platform is more or less a two-way platform where we have the client on one side and the content distributor on the other side.
Clients can sign in to the platform and upload the press releases they’d like to be published. The press release then goes through a review before they would make any payment.
The content distributors who are already signed in on the platform would see all the press releases posted on the platform. At this point, the content distributor or journalist would take it up and publish the press releases on local or international media online platforms of choice.
This goes back to the fact that content distributors are the key to this entire content distribution process being complete and successful. Without their services, this whole process is as good as dead.
In whatever circumstances, we strive to make their work look easier, so each of the parties involved gets the end of the bargain.
The clients get visibility and brand awareness resulting in their ROI and the content distributors making their money off the platform.
On the other hand, Ogora news as a brand gets publicity both locally and internationally, which results in more credibility.
The Bigger Picture
In recruiting more content distributors into this platform, the digital PR agency seeks to penetrate other Africa markets as part of its growth strategy. We know for a fact that Africa is a vast continent with numerous languages.
Again, we know that penetrating particular markets within this continent will take us to adopt some of the formal languages within those nations (French, Portuguese) to get it rolling.
The hard truth is that it may not get that easy, but we’ll follow the lead and learn from other digital PR agencies that have been there and succeeded.
The barometer to our success will always be client satisfaction as we develop customer intimacy. In other words, it will be a tripartite effect that is the client, the content distributors, and our brand as a whole.
Building a culture of digital content distribution in Africa
As legendary American writer Mark Twain once stated, “Continuous improvement is better than delayed perfection.”
Digital online content distribution is taking shape here in Africa as we see several media houses having their own digital online platforms to share their news content.
This in itself means that the culture is slowly and steadily building momentum as days go by. In that context, Ogora news is diving into the sea of digital content distribution and running with the idea that Africa has embraced the whole concept and moving swiftly to grab any wind of new opportunities.
This would mean involving many of the latest digital technology tools such as AI tools (already embraced) to help achieve this, especially when it comes to media monitoring.
Having that determination and stamina to carry on will play out eventually, whether the road will be murky or not to achieve the result.
Understanding the pertinent issues that startups and SMEs are going through regarding access to technology and media to get their content out there makes it even more interesting.
And it is why our rates are pretty much pocket-friendly ($50-$100) to do a press release, something that would cost much higher if they so choose to outsource the services.
Growth of content distribution in Africa
Africa’s population is approximately 1.3 billion people, with the majority being the youths. With its young population, it means that many have an appetite for using the internet.
Empirical evidence indicates that over 120 million people have begun using the internet in Africa in the last three (3) years.
Africa is a vast continent with numerous indigenous languages spoken besides the formal communication language (French, English, German, and Portuguese) depending on which colonial power colonized the country.
Companies such as B2Press — an online PR service — now prepare press releases in the local languages in fifty-five (55) countries and send them to appropriate journalists or content distributors through media lists.
Additionally, the press releases get distributed through the African News Agency (ANG), one of Africa’s leading news agencies.
Distribution Of Press Release In Africa
Over decades Africa’s storyline has been about poverty, famine, and civil wars, but the story has since changed recently, becoming a favorite market of giant economies like China.
Africa brings in a lot of natural wealth and economic growth potential, and it’s the next destination by corporate investors from Middle East, Far East, and Europe.
Despite the digital challenges in Africa, there is great potential. Statistical reports show that slightly over 35% of Africans can access the internet; however, the fascinating finding is that at least 38 million new users have begun accessing the internet in Africa by the end of 2019.
What does this mean to content distribution in Africa?
Africa’s economic value is going up, and nations such as Rwanda, Seychelles, Ghana, Kenya, Nigeria, Egypt, Kenya, and South Africa, who are at the forefront in digital technologies, will soon thrive in this ecosphere.
Content distributors coming out of these nations will significantly influence how quickly and efficiently they’re distributing content.
Startups and SMEs emerging from these countries will flourish as much of their content reaches as many audiences as possible. That means that brand awareness and visibility, thereby attracting local and foreign direct investments.
Brands like Flutterwave, Skygarden, and Chipper cash, which only recently were getting started, are now making headlines in Africa.
Soon, they will be knocking on the doors in Europe and America, and this will solely depend on how effective their content distribution strategy will roll out.
Final thoughts
The fact is Africa is slowly picking from its rumbles and reading from the same script from developed nations concerning digital content distribution. The urge and the desire to move from where we are currently to the next frontier is evident.
Content distributors will play a significant role in disseminating much more information about what the SMEs and startups are doing to change to whole picture of businesses in Africa.
Ogora news, as a digital PR agency, already has set the pace on the direction where they want content distribution to go.
The whole idea of content distribution is being redefined to conform to the digital online transformation.
The road might be murky, but the vision is apparent; we only have to follow the strategy at hand and be the leading digital PR agency in Africa.
You can always visit our website and get a clear understanding of how Ogora news works.
